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My missus who works at Shell sent me this just now, looks like V-Power is now available...

 

 

SHELL UK launches Shell V-Power - providing its customers with ‘Ferrari fuel for the road’.

 

Shell UK today launches its latest generation of performance unleaded fuel - Shell V-Power.

 

Available across the UK, the new Shell V-Power formulation builds on the highly successful Shell Optimax premium fuel brand launched in 2001.

 

The same Shell international scientists who develop the Ferrari Formula 1 racing fuels have created a unique fuel blend that is designed to get more power and responsiveness from your vehicle.

 

Instrumental to Shell V-Power’s development has been the working relationship forged between Shell and Ferrari over the last 50 years across the Grand Prix circuits of the world. The Ferrari Formula 1 car provides Shell scientists with a unique cutting-edge mobile laboratory enabling fuels to be developed and tested under the most severe conditions, benefiting from instant feedback and analysis. Findings are then fed back into Shell’s road fuel development programmes.

 

The result: a fuel for customers who understand that not all fuels are the same.

 

I. Shell V-Power contains Shell's unique Friction Modification Technology (FMT) as used by the Formula 1 Ferrari team in their 2006 racing fuels. This is designed to help the engine turn more freely and improve performance.

 

II. Shell V-Power has an octane rating of 99 RON, designed to provide more power and improved responsiveness in many modern cars.

 

III. Shell V-Power contains a powerful cleaning formula designed to improve engine responsiveness by removing power-robbing deposits, helping the fuel to burn more effectively and the engine to run more smoothly.

 

John Rasmussen, UK Retail Director said, “This is a proud day for Shell Retail. Shell V-Power allows our customers to fill-up with a performance fuel derived directly from our Formula 1 technical partnership with Ferrari”.

 

He went on:

 

“Our relationship with Ferrari helped us introduce the first premium performance fuel to the UK market in 2001. Shell V-Power builds on that proven motor sport heritage, moving the market forward again; delivering hard-fought-for track innovation, such as FMT, to the road and our customers.

 

Shell V-Power, like no other Shell fuel before it, caters for those customers all across the UK who are looking for a fuel designed to help extract additional responsiveness from their vehicles.”

Featured Replies

Hurrah! :dance:

 

Steve :)

 

 

Ditto!!!

 

 

how much??????????????????????????????????????????????

Just filled up with this last night. It's the same price as Optimax was as it replaces this.

 

First impressions are that it does what it says on the tin, seems to give the car extra responsiveness and a touch more power :bow: so at the moment I'm well happy with it.

 

Would be interersting to hear other members experiences just to be sure I'm not experiencing a placebo effect though!!!! :rolleyes:

They've had VPower over here for a while now, but it is advertised at 100 octane. I use it all the time and it is the same price as optimax over in UK.

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