I was bored today. On call again and the nurses are looking after all the patients anyway. So i decided to wurite a letter to the editor of JP. How many of you would agree with me on this??:
Dear Editor,
I'd like to say congratulations on the magazine. I have been reading it for a year now and the standard of journalism is excellent. However, I am writing to you on what I feel is an inherent Subaru Impreza bias in your magazine.
My local newsagent used to reserve the magazine for me each month and I looked forward to the wide variety of cars and coverage of events. But over the last 5 months, I’ve been dismayed at the contents. This is because EVERY month there are articles on Imprezas. Why is this? How different is one 350bhp Impreza from another? From the spec lists the answer would be: not much. Surely there must be other cars that you can cover with interesting and innovative specs and modifications?
Imprezas already have their own magazine, with articles on modified Imprezas every month. So why does JAPANESE performance magazine feel that it must fill its pages with at least one Impreza a month? Don’t get me wrong, I really like Imprezas, and have had many an enjoyable tussle with one on track, but seeing one with 3-400bhp every month with the same old spec is beginning to get tiring. This month (March) should have been renamed IMPREZA PERFORMANCE. 3 articles on imprezas and 50% of the questions in ‘Jap answers’ dedicated to Imprezas.
It’s quite obvious why you feature so many Imprezas in your magazine. It can be seen on every Japanese meet, track day and event across the country. There are so many Impreza drivers, that you feel it’s in your interest from a sales perspective to produce a magazine for them. This provides you with more profits, and a larger circulation. However, at the same meets, you see Toyotas, Nissans, Mitsubishis, Mazdas and Lexuses. As the Market Leader you should be more representative of these marques.
Now as a Jap car enthusiast, having owned a GT4, 300zx, and Starion, I am a fan of the Subaru Impreza. However I cant help feeling that If you just didn’t feature them so often in your magazine. That maybe when the one special Impreza comes along, more people will stand up and take note. Rather than it being ‘just another Impreza’.
I was bored today. On call again and the nurses are looking after all the patients anyway. So i decided to wurite a letter to the editor of JP. How many of you would agree with me on this??:
Dear Editor,
I'd like to say congratulations on the magazine. I have been reading it for a year now and the standard of journalism is excellent. However, I am writing to you on what I feel is an inherent Subaru Impreza bias in your magazine.
My local newsagent used to reserve the magazine for me each month and I looked forward to the wide variety of cars and coverage of events. But over the last 5 months, I’ve been dismayed at the contents. This is because EVERY month there are articles on Imprezas. Why is this? How different is one 350bhp Impreza from another? From the spec lists the answer would be: not much. Surely there must be other cars that you can cover with interesting and innovative specs and modifications?
Imprezas already have their own magazine, with articles on modified Imprezas every month. So why does JAPANESE performance magazine feel that it must fill its pages with at least one Impreza a month? Don’t get me wrong, I really like Imprezas, and have had many an enjoyable tussle with one on track, but seeing one with 3-400bhp every month with the same old spec is beginning to get tiring. This month (March) should have been renamed IMPREZA PERFORMANCE. 3 articles on imprezas and 50% of the questions in ‘Jap answers’ dedicated to Imprezas.
It’s quite obvious why you feature so many Imprezas in your magazine. It can be seen on every Japanese meet, track day and event across the country. There are so many Impreza drivers, that you feel it’s in your interest from a sales perspective to produce a magazine for them. This provides you with more profits, and a larger circulation. However, at the same meets, you see Toyotas, Nissans, Mitsubishis, Mazdas and Lexuses. As the Market Leader you should be more representative of these marques.
Now as a Jap car enthusiast, having owned a GT4, 300zx, and Starion, I am a fan of the Subaru Impreza. However I cant help feeling that If you just didn’t feature them so often in your magazine. That maybe when the one special Impreza comes along, more people will stand up and take note. Rather than it being ‘just another Impreza’.
Thanks
Uzman