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Had a brain wave (with several echoes :D ). I reckon (and I do!) that the reason zeds can be bought on a BOGOF basis, is mainly because usually people wanting a supercar (like a Zed is) see it as a display of wealth/power. The branding that goes with a supercar is all-important to most people - names like Ferrari, Porsche etc. are as important (or more so) to them than the actual car. A NISSAN has no cache wrt wealth/reputation with general public and this makes them considerably cheaper.
It's a bit like buying Champagne for a wedding - you want the best name, not a really good value one which is underrated and tastes almost as good as the best. The name is king for a supercar.
Also, there is even less cache in driving an old Z. So price has to drop further for people who can afford to run them as they use a fair amount of juice and are generally not too cheap to maintain.