According to the website the company has gone into voluntary liquidation. Thought I hadn't seen it on the shelf in smiths for a while.

To be fair it had started to go down hill a bit

Maybe so, it was nice to pick up a Jap magazine and not get the usual Evo, Civic and Impreza overload like in Banzai and Jap Performance

I agree mate, but could be due to its sister mags Total Impreza and Total Evo :tt2:

Yeah i reckon you might be right mate haha

Tough times everwhere it seams.

According to the website the company has gone into voluntary liquidation. Thought I hadn't seen it on the shelf in smiths for a while.

 

Not surprised at all, was run by complete idiots, the business side of that magazine was terrible, when it first came out we were approached by their very persuasive sales team to sign up for a series of ads, the price was agreed as well as the time scale we wanted to spread our ads over.

 

Our first ad was a full page as they said there was to be a Nissan 300zx feature, great ok we can do this ...big gulp £1k yes thats right a grand , two months later we are greated with a fresh copy with our spanky full page ad opposite a feature for a flipping 200sx!!!!!!!!! surfice to say it was a grand down the drain, and made worse by the high cost of the mag and the very low circulation, the next 3 ads we had arranged were added each month instead of every other month and within two days of placing the ads a factoring company sent us a demand for payment of the whole series of ads (£2,500+ vat) with 7 days or interest would be added, I rang the Ceo of the mag and was surprised to get through to him, I asked why he used a factoring company for such a young company, he said it was normal practice, I suggested the mag had cash flow issues and wanted to know if they were solvent or not and if my up front payment was safe...he said he could not answer what might happen, so thats some years ago now but I bet there are some unhappy advertisers now who will be out of pocket.....shame on them, bet the ceo is on a sunny beach somewhere though.

 

Jeff TT

Edited December 20, 201213 yr by JeffTT

Not surprised at all, was run by complete idiots, the business side of that magazine was terrible, when it first came out we were approached by their very persuasive sales team to sign up for a series of ads, the price was agreed as well as the time scale we wanted to spread our ads over.

 

Our first ad was a full page as they said there was to be a Nissan 300zx feature, great ok we can do this ...big gulp £1k yes thats right a grand , two months later we are greated with a fresh copy with our spanky full page ad opposite a feature for a flipping 200sx!!!!!!!!! surfice to say it was a grand down the drain, and made worse by the high cost of the mag and the very low circulation, the next 3 ads we had arranged were added each month instead of every other month and within two days of placing the ads a factoring company sent us a demand for payment of the whole series of ads (£2,500+ vat) with 7 days or interest would be added, I rang the Ceo of the mag and was surprised to get through to him, I asked why he used a factoring company for such a young company, he said it was normal practice, I suggested the mag had cash flow issues and wanted to know if they were solvent or not and if my up front payment was safe...he said he could not answer what might happen, so thats some years ago now but I bet there are some unhappy advertisers now who will be out of pocket.....shame on them, bet the ceo is on a sunny beach somewhere though.

 

Jeff TT

 

interesting but yet a scarey story jeff...i was going to advertise in a local town mag last spring...they wanted £800 for a years subscription up front with a promise of 2 editions per month all over the town,shops,public places and the like. I never went for it as i smelt haddock,it went tits up after 2 months:sneaky2: