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NEWS ABOUT SE
In response to some highly inaccurate information posted on the forum, I will try to illuminate the situation regarding the name change of Silvia Engineering to SE-Nissan.
Firstly and most importantly – SE are not “in trouble” our current sales, bookings, productivity and profitability are better than ever. In fact the only real problem we have at the moment is simply keeping up with the demand for our products and services, which anyone booking work in will testify to.
Secondly - we are not looking for buyers! No aspect of our existing operation will change as the result of this change in legal entity. As for the name change – well it is slightly more than that, as I will explain below, but Silvia Engineering had not made any change to its trading title in the 7 years that I grew it from a “one-man-band”. The change to “SE” has been a long planned exercise, because the vast majority cannot recognise the link between the word “Silvia” and the work we do. Anyone who has had one of our free catalogues in the last three years can confirm the SE branding that we have tried to achieve. Even the web site address (www.se-nissan.com) has used this branding since its launch.
So why have we changed companies to change a name?
Basically because as long as the company name remained “Silvia Engineering” we would never shake off a tag that our customers did not understand. Not just you guys here in the UK but for our international customers also.
Why change it now?
We chose the most convenient time (end of tax year) for internal reasons. A major upheaval in the business is never going to be convenient but this was judged to be the most appropriate moment, along with our other plans.
Does the new company plan to do everything the same?
No. To be honest we had hoped that we could announce our re-launch plans in a couple of week’s time but now is as good a time as any, so here it is.
SE – NISSAN. Our plans for the future
In response to recent feedback (how can SE improve? On 300 forum) we have listened to criticism and praise of our operation and made the following changes.
1) New front man. Forum members were highly critical of Darren (our last retail manager) and I have listened and learned from everybody’s views. As a result Darren has left the business and his replacement (Paul) is much friendlier and customer oriented. When he comes fully “up-to-speed” he will provide a much better service than we have ever done in the past.
2) New operational systems. Mostly an internal thing, but again we can see ways that our service can improve through systems that we operate (i.e.: parts orders etc).
Other changes will be announced at the time of an open day, which we have scheduled for the Spring Bank Holiday Monday (28th May).
SE – NISSAN OPEN DAY
On the above day we will open our doors to any forum members who wish to come and see for themselves exactly what we do. We will organise some technology demonstrations and question and answer sessions but maintain an informal atmosphere. We will provide tea/coffee and biscuits during the day, which we hope you will take the opportunity to use for your own purposes as a meeting of members. The day will not be about SE selling its products, but a chance to look at all aspects of Z ownership.
If there are questions that I have not answered, post
I hope this clears up a smear! For our fans – watch this space as we gear up to offer you an even better service. For our critics – we have just brushed away your reservations, someday soon you will just have to come round and look for yourself.