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£30 DVD player

Just been to Argos to buy a birthday pressie. Noticed thy are selling DVD players for £30! How the feck can you sell a DVD player for £30. Not interested in the marketing side i.e. loss leader blah , blah, they'll be making a buck, or the low pay economy China , Taiwan thing (thats another debate)more the engineering thing. I can just about imagine the electronic passive components costing feck all, the semiconductors bit more, the mechanical bits a bit more but I just can't concieve putting it all together and everyone involved making money, they must be or they wouldn't do it. I know the answer is all about volumes but anyone got some numbers to explain this?

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